After a new Vimal ad aired a few days back featuring Akshay Kumar, netizens trolled him left-right. Shah Rukh Khan, Ajay Devgn, and Akshay Kumar are featured in the Vimal ad. People called Akshay Kumar a hypocrite for doing a tobacco brand ad. Later Akshay Kumar apologized to his fans on social media for signing the deal. Now during the promotion of his upcoming film Runway 34, Ajay Devgn shared his thoughts about the brand endorsement.
Ajay Devgn is directing a film after almost six years. His last direction was Shivaay in 2016. He is back in the direction with the film Runway 34 releasing this Friday. Ajay Devgn is playing the role of a pilot who is being investigated. Runway 34 also stars Amitabh Bachchan and Rakul Preet Singh in pivotal roles. Ajay Devgn talks about what made him back in the direction after six years. He said,
“While working on the script (of Runway 34) I got so involved that I thought I should take it (as a director). The second reason was that I like to do films that are challenging, the story of this film was very strong. In Shivaay also, the kind of action and camera moving on the mountains, it was something that was never tried before. Here also, the drama that was needed to be created in the cockpit, it was not a very easy job to do, you can’t do it in a regular way, so I had to create a lot of things technically also to create drama.”
Ajay Devgn also talked about directing the legendary Amitabh Bachchan in Runway 34 and it is a dream come true for him. He said,
“It is like a dream come true. The kind of performance, the kind of dedication he can give… He is a director’s actor. He is a legend.”
Ajay Devgn shared his thoughts about the brand endorsement. He also defended himself in endorsing the tobacco brand Vimal. Ajay added,
“It is a personal choice. When you do something, you also see how harmful it would be. Some things are harmful, some are not. I would say it without naming it because I don’t want to promote it; I was doing elaichi. What I feel is more than advertisements, if certain things are so wrong, then they should not be sold.”
Runway 34 will release on April 29 during Eid and will clash with Ahmed Khan’s Heropanti 2 starring Tiger Shroff and Tara Sutaria. What do you guys think about Ajay Devgn’s brand endorsement? Let us know in the comments below.
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