Actor Harshvardhan Rane is all set for the release of his upcoming film Ek Deewane Ki Deewaniyat, co-starring Sonam Bajwa. As the film gears up for a clash at the box office with Ayushmann Khurrana and Rashmika Mandanna’s Thamma, Harshvardhan took to social media to urge his fans to buy tickets and support the film. The theatrical release is scheduled for October 21, 2025.
Harshvardhan Rane Urges Fans To Buy Tickets
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On October 20, 2025, Harshvardhan shared a video on his Instagram handle. In the video, he is seen sticking a sticker on his van that read: “Please Ticket Khareed Lena Iss Baar.” While addressing the paparazzi, he said,
“Please ticket khareed lena. Iss baar, please 9 saal wait mat karana, please ticket khareed lo.”
His plea quickly went viral, reflecting his sincere appeal to fans to support a non-franchise, small film amidst stiff competition at the box office.
In his caption, Harshvardhan revealed that the film has received fewer screens in theatres. He wrote:
“Please ticket khareed lena kal. Small film, Zero promotions, Non Franchise, Less screens.…aisa mujhe logon ne kaha tha 7th Feb 2025 ko bhi, but audience made it their personal mission!”
The controversy stems from the fact that Thamma, the competing film, received a larger number of screens and show slots, leaving Ek Deewane Ki Deewaniyat with limited options. Typically, advance bookings open in multiplexes with one screen per property for around four days, but PVR and INOX reportedly gave Thamma special consideration.
Producer Speaks On Limited Screens
Producer Anshul Garg of Desi Movie Factory addressed the issue in an interview with India Today. He said:
“In an era where widespread reliance on streaming platforms for financing is prevalent, we have elected to pursue the theatrical route. Despite delivering four commercially successful songs and a highly promising film, it is indeed regrettable that Ek Deewane Ki Deewaniyat is not receiving equitable consideration in cinemas.”
He added:
“The film industry is fundamentally driven by dreams and passion — values that we hold close. Any attempts to deprive us of this aspiration and confine our work to a limited audience are highly inappropriate. We remain hopeful that rational judgment will prevail and that our film will be afforded a fair opportunity.”
A Film Worth Supporting
Ek Deewane Ki Deewaniyat is a romantic drama with strong performances from Harshvardhan Rane and Sonam Bajwa. The movie has already generated excitement for its songs, amazing dialogues and visual storytelling. With the audience’s support, the film could overcome the screen limitations and reach its deserved audience.
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Harshvardhan’s heartfelt message is a reminder of how fans can influence the fate of small films in theatres. His appeal emphasizes that every ticket counts, especially for non-franchise films competing against big-budget blockbusters.
Harshvardhan Rane’s plea, “Please ticket khareed lena”, isn’t just a marketing strategy. It is a call to support quality cinema that deserves its time in theatres. With the competition fierce and screen allocation uneven, fans have the power to give Ek Deewane Ki Deewaniyat the recognition it deserves. This October, every ticket bought will help a passionate team of filmmakers achieve their dream.
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